Uncovering Customer Insight to Drive Performance & Innovation

Briefing Paper July 2010 

Knowing your customer is paramount to the success of your business. How well you know your customer’s needs defines how successful you will be in meeting them. Unfortunately, it is all too easy for a company to lose focus on customers. This thought paper by David A. Bernal provides a step-by-step guide on how to implement a customer insight program at your company and how to maximize the results. 

Read the briefing paper