Process-led Innovation: How a Defined Innovation Process Can Lead to Insight and Inspiration, and Get Promising New Ideas to Market More Successfully

Briefing paper November 2010 

Paul R. Donnellan explains how the most successful growth initiatives are born of a disciplined, rigorous, and sustained innovation process that is linked to the corporation’s business strategy. He explains with real-life examples how companies could benefit of such approach when identifying, developing, and executing in the next generation of growth opportunities. 

Read the briefing paper