Playing Well with Others

Wall Street Journal page R5, June 22, 2009 In this Wall Street Journal article on June 22, 2009, published in collaboration with MIT Sloan Management Review, Robert C. Wolcott, world-renowned marketing professor Phil Kotler and strategy expert Suj Chandrasekhar share the insights of their research into enhancing the relationship between R&D and Marketing to optimize innovation success. 

Watch WSJ interview of Rob Wolcott