World Marketing Summit, Oct. 2015
The role of the CMO is in rapid transition. This article from Clareo partner Robert Wolcott and Kellogg School professor Mohanbir Sawhney articulates a new framework, the CMO Charter, which visually represents the six activity areas for which CMOs should be responsible or engaged to varying degrees: Customer Insights, Customer Experience, Growth, Marketing Talent, Communications and Branding. The article arose from a series of three intimate, two-day sessions with some of the world’s leading CMOs, at Clareo’s CMO Forum.
Read the Article (PDF)