Best Practices: Innovation in the CPG Industry

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Consumer Goods Technology Magazine: Posted February 2010 Consumer Goods Technology Magazine gives a sneak peak inside Grow From Within, the new book from Clareo team members, Robert C. Wolcott and Michael J. Lippitz as part of their Special Report: Hot Button Topics and Trends series. The review lauds the book’s ability to help CPG companies create internal entrepreneurial capabilities to stay competitive in a global marketplace. Grow From Within provides a roadmap for companies to create an internal structure that fosters innovation and ensures that the best ideas are developed and brought to market. The book describes four powerful models that can be used to design these new businesses successfully.