Prior to joining Clareo as a Consultant, Nicole Friedman spent more than 10 years helping her clients grow through optimizing their brand and advertising strategies. Her background includes a range of functions such as primary market research, business and market analysis, segmentation, market sizing, brand architecture, product positioning, digital and content strategy, and communications and media planning.
Nicole’s work has touched a broad set of industries including CPG (Coca-Cola, SC Johnson, Kraft), cable/internet (Time Warner Cable), healthcare and pharmaceutical (Cardinal Health, Medtronic, Amgen, Lilly, Syneron and Candela), professional organizations (American Bar Association), B2B (Grant Thornton) and insurance (American Family Insurance).
Nicole holds a BBA from Emory University and an MBA from the Kellogg School of Management at Northwestern University. At Kellogg she developed the programming for the annual marketing conference and consulted with a nonprofit in Brazil while majoring in Analytical Consulting, Decision Science, Entrepreneurship and Innovation, and Marketing.